Trip.com Group & Live Nation Asia Join Forces to Kickstart a New Era of Concert Travel Across Asia

The Big Picture

Travel and live music are no longer separate worlds — thanks to a new collaboration between Trip.com Group and Live Nation Asia. On October 13 2025, the two companies announced a multi-year strategic partnership aimed at integrating concert-ticketing and travel-services into one seamless experience across key Asian markets.

This isn’t just about selling tickets and hotel rooms independently — it’s about creating bundled “concert travel” experiences: fans can book flights, accommodations, and local city-attractions in tandem with exclusive presale access to live shows.

Why It Matters

1. Music becomes a travel motive. According to Trip.com’s own “Momentum” survey, nearly 66% of Asia-Pacific travellers say they’d travel internationally for a concert. Gen Z and Millennials are leading the charge.

2. Cities become concert-destinations. Markets like Singapore, Hong Kong, Seoul and Bangkok are not just tour stops — they’re travel destinations. For example: hotel bookings in Singapore reportedly tripled during an Asia-exclusive show by Lady Gaga, and in Hong Kong, over half of the concert-goers extended their stay.

3. New revenue streams for tourism. By offering travel-plus-concert bundles, the partnership unlocks higher value for hotels, transportation, local attractions and tourism agencies — not just ticketing. The focus shifts from “attend a show” to “make a trip out of it”.

What the Partnership Does

• Launches across five key markets: Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China.

• Enables fans to book bundled packages: presale concert tickets + flights + hotels + curated “local experience” add-ons.

• Offers exclusive presale access via Trip.com’s platform for shows promoted by Live Nation Asia.

• Works with tourism stakeholders (hotels, attractions, local transport) in each region to build tailored offerings.

• The first activation under this deal: the world-tour of TWICE in Hong Kong, with bundled hotel + transport + ticket packages via Trip.com.
  

What It Means for You (Especially in India)

Even though the initial rollout focuses on specific Asian markets, this development holds interesting implications:

• As a music-tour fan, you might soon see more “concert + destination” package deals that combine your favourite artist’s show with travel logistics — making it easier to plan an overseas gig-trip.

• For India-based event-planners or agencies (and if you are working in the event industry), this signals a growing business model: concert-driven tourism is gaining traction, so thinking beyond just the show — to travel, stay, local experiences — could unlock new revenue streams.

• For fans of artists touring Asia (for example your interest in artists like Arijit Singh or others in India), this model may increase the frequency and offers for regional show-stops, making cross-border attendance easier and more affordable.

• From a destination-marketing perspective, cities are going to compete more for live-music events as a way to boost tourism — meaning better deals, more attractions tied to shows, possibly even special travel-packages tied to concerts.
  

Considerations & Questions

• Pricing & access: While bundled deals may be convenient, one must watch whether ticket prices and travel-packages become premium-priced because of exclusivity/presales.

• Scope of rollout: The initial markets are limited; whether and when India will be included (or shows in India will tie into similar bundles) remains to be seen.

• Fan-experience vs. tourism-experience: Some fans may feel the focus shifts from “music” to “travel” — ensuring the concert remains the core value will be key.

• Operational complexity: Integrating flights/hotels/transport with concert tickets and ensuring reliability (e.g., ticket fulfilment, cancellation policies) will determine user satisfaction.
  

The Outlook

This partnership marks a strategic pivot — not just for Trip.com and Live Nation Asia, but for the broader live-entertainment and tourism industries in Asia. It signals that concerts are not just events; they’re travel experiences, they're destinations and journeys.

For the user or fan, the future might look like: discovering an upcoming tour, clicking “Concert Travel Package”, booking your flight/hotel and grabbing a presale ticket all in one go, then arriving in a city for a multi-day pop-tourist experience rather than a one-night show.

For you (given your interest in the event industry and concerts across India/Asia) this opens up new partnering possibilities — whether for artists, local tourism boards, travel platforms, or bundle-creation as part of event offerings.

Would you like me to check if India (Mumbai or Delhi) is likely to be included in this model soon, or to explore how to leverage this trend for event-production partnerships?